Since 2017, we love them, we make them.
You might not know it, but you need it
Happy, happy to have been chosen by Sotheby’s & Mad Brussels to design a window display for Sotheby’s 50th anniversary in Belgium. And what a better way to celebrate than with a big, big, cake.
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Rayon belge is a family business that specializes in providing smart / elegant display solutions for shops, homes, work and cultural spaces.
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For Maison de la Culture in Tournai we have collaborated, with Atelier Blink ( for we cherish collaborations).
They have designed, and we have developed, produced, and installed, signage.
It’s new, c’est Nouveau! Well, not all of it. Only the part we designed, the one that lies in the backstage: the kitchen and the workshop. The main piece of the project is a chandelier piece roaming over the main atelier space, watching over it, with flowers hanging upside down, also a source of light.
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We have refreshed, revisited, updated and ugraded, the shop and info office scenography for Visit Brussels. We have added in place of an older system, a shelving design that is both colourful and playful, while being practical and functional.
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The collaboration HOULÉ x HIER is a research project, a work in progress and a story of process, of exchange, of adding and subtracting. A journey of words, drawings, textures, and samples.
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From light to language to signage, we used boxes of light to indicate the way and the services throughout the halls of the Halles de Schaerbeek.
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HIER was asked by MAD Brussels to design the common and public spaces of the new residents’ ateliers in Rue du Vautour, a space dear to HIER’ heart, as it was founded in that very space, in 2017, when we, Thea and Thomas were residents at MAD.
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An hourglass. An hour-tree. Sand running, leaving empty, the branches of that tree. Showing the time that has passed.
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This is not a trophy. Not in a traditional sense anyway. It should not gather dust. It does not die on a shelve. It lives. It grows. It glows. Well no. It does not glow. But for sure evolves.
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A modular system for a flexible shop.
A shelf. A pegboard. A hanger.
Assemble. Dismantle. Re-mantle.
Pink is for fabric. White is for metal. Wood are for surfaces. And green are the plants and pots.
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For WHEEL OF CARE we rethought the physical branding of this fast bike.
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While the main sign is composed of floating letters slightly offset from the facade surface, the secondary signage uses the same material, brass, as a sheet, more like three of them spreading along the grid of the elevation, caressing the entrance of the school.
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A window of windows, of Inside Stories.
One of translation, transcription and essentially transmission.
This scenography, commissioned by MAD Home of Creators, is designed to host a series of fortunate events, from master classes to conferences and workshops.