DOGUERIE – Canine XL
Where dogs and cats feel home. Our story with Canine started with a Bone, then another Bone facing it, to sign their cool presence in Saint-Gilles. The collaboration then expanded to cover the design of their new second store in Flagey.
Where dogs and cats feel home
Our story with Canine started with a Bone, then another Bone facing it, to sign their cool presence in Saint-Gilles.
The collaboration then expanded to cover the design of their new second store in Flagey.
From identity to furniture to signage. And we had joy and we had fun, and with the yellow color we hoped to get the sun, to dog/cat paradise.
As for the shelving systems we placed, one system, s.alu, is rented from Rayon Belge for the back store. As for the shelves in the front, they are made from steel and reused scraps of wood.
And to pimp the store even more, decoratively speaking, and to add a touch of personal/animal to it, we went building customer loyalty approach. For that, a photoshoot of the clients was organized, their feedback on Canine was noted, and the result is proudly exhibited in the different corners of the Canine No.02 store in Flagey.
Photos & Video by Luciana L. Schütz AKA Lulu.
Tournai Général
One city. Two interventions. Three artists, and HIER, us.
Branding Tournai this time, branding both sides under a bridge, and one over another, both alongside the canal de l’Escault.
One city. Two interventions. Three artists, and HIER, us.
Branding Tournai this time, branding both sides under a bridge, and one over another, both alongside the canal de l’Escault.
Murals telling the story of the city, of its architecture, folklore, and personas, under Pont A. Devallée. A story told by two different artists: Hedi Baka and Wenc part of the collective Les Îles Mardi.
A ground mural telling the story of the intersection between water, earth and stone, over the passerelle Notre Dame, by the artist Marine Bonamy.
These stories were told and painted with the help of an incredible set of hands @cocolaurens @olwesto_paobar @antoine_moustie @octaviolimaa @rammouk
Les clés de la ville - Pont A.Devallée
This mural is an invitation to discover the story of the city and its heritage through flags, pictograms, iconic characters. Its content is inspired by local craftsmanship, folklore, and the architecture of the city.
The artwork here is a collaboration between two who collaborate a lot: Wenc and Hedi Baka. A lover of architecture and captured instances, and the other passionate about energetic and vivacious characters.
La passerelle aux reflets - Passerelle Notre Dame
This floor mural echoes with the canal, with the passers by and with the boats crossing beneath it. It aims to create a social link, a place for exchange of words, of love, of looks towards the city. The painted shapes and their colors reference the worlds of water, of earth and of stone.
Marine Bonamy, is the artist of this work. Her universe is organic, mineral, and aquatic. Her work is based on texture, superposition, and movement.
Project powered by Colora Zaventem
Video and photos by Jules Cesure, the only one.
So happy and proud with this collaboration.
And if you drive by Tournai, take a Tournai by the canal and wander through a graphic novel of the city.
BRICKS
The collaboration HOULÉ x HIER is a research project, a work in progress and a story of process, of exchange, of adding and subtracting. A journey of words, drawings, textures, and samples.
Here, the results of a one year collaboration, between HIER and briqueterie HOULÉ.
You can check out the feel of each brick made @fondationboghossian in the exhibition Duos in Resonance up to the 20th of august 2023.
The collaboration HOULÉ x HIER is a research project, a work in progress and a story of process, of exchange, of adding and subtracting. A journey of words, drawings, textures, and samples. A process generating multiples possibilities, some explored, and others yet to be explored. A process where mold and brick form a duo, and are a result of a duo.
in PROCESS we trust
We have met. We have talked. We have listened.
On one side, there is the artisan, Mathieu, and his machine, semi manual semi automated .
On the other side there is the design party, HIER.
Mathieu Guitoun, a brick maker/artisan, produces bricks using the same techniques, machines & process as the old brick factories from 19th - 20th century.
That philosophy and respect for tradition offers an authentic look but also a quality that you no longer find with the industrial bricks. The same could be said about the colours: they are not to compare with those of the industrial brick.
Concept and approach
From the different approaches we could have chosen for this project, the duo decided to use Mathieu’s machine to produce more of his product, the ornamental brick. But more textured, deformed, or stamped.
Our approach is to use the same machine, make use of the freshness and malleability of the product before its drying and then cooking, and find low-budget solutions such as additions to the existing mold or stamps.
End game
to develop something that could be added to his catalogue of products.
develop something smart and efficient that tweaks the standard brick, adds variety to the collection.
Game plan
Modifying the pressing mould: add pieces, corners, or layers of textures
Manipulating after pressing: explore different stamps and enamelling techniques
Cheers to Wallonie Design. And thank you for this great opportunity and for pairing us together :)
Process photos by @heloiserouard & us. Photos of the exhibition by @silviacappellari and Maxime Legrand - Fondation Boghossian – Villa Empain, exposition Duos in Resonance, Brussels, 2023
La Grande Halle
From light to language to signage, we used boxes of light to indicate the way and the services throughout the halls of the Halles de Schaerbeek.
This project commemorates a first collaboration with Studio Alvin. One amongst many hopefully. As we were delighted, to work with them.
Alvin are the masters of the graphics for this project, and we were commissioned the signage system for the Halles. For that, a word popped: light.
Light. Well. It lights.
It sets an ambiance, or emphasizes, elements over others.
Light. Well.
It glows and it shows.
It tells. the start, the end, of a show. It transitions, also.
There is a moment where it dims to black to then light specifically, something intended to be seen, leaving the audience in the dark. Literally.
Light is a language communicating queues. Indicating, time, and things.
It is a sign.
From light to language to signage, we used boxes of light to indicate the way and the services throughout the halls of the Halles de Schaerbeek.
The boxes are open, revealing what is happening in the backstage of the signage. Other signs are indicated on reused light globes, with a customized support, that brings back their purpose. To diffuse light.
Pictures and video by Joe Khoury Studio
Big up to Justine and Antoine ;)
Another sample in the wall - Firmax
We were commissioned by Firmax to design, produce, and install, an acoustic wall, separating the office from the showroom space, and serving as a sample library.
We were commissioned by Firmax to design, produce, and install, an acoustic wall, separating the office from the showroom space, and serving as a sample library.
We took as a reference the sizes of the kitchen cabinet doors to compose a grid, built with square steel tubes and u-channels, carefully and minimally assembled, with the u-channels inviting the different samples to rest in them.
Materials: square steel tubes and a u-channels, Archisonic acoustic panels made from the upcycling of single-used plastic bottles
Pics by the greatest Eline Willaert
Time machine - La Yourte
An hourglass. An hour-tree. Sand running, leaving empty, the branches of that tree. Showing the time that has passed.
For a video of the project, please click hier.
Or check Auvio
Thank you @tipikrtbf + @andriendevyver_ for the images and footages.
On <3 la RTB
hub.awards2022
This is not a trophy. Not in a traditional sense anyway. It should not gather dust. It does not die on a shelve. It lives. It grows. It glows. Well no. It does not glow. But for sure evolves.
This is not a trophy. Not in a traditional sense anyway. It should not gather dust. It does not die on a shelve. It lives. It grows. It glows.
Well no. It does not glow. But for sure evolves.
3 parts it gathers. The pot/container. The personalised mini trophy/retainer. And the plant/of life.
To each category a symbolic plant. Carefully chosen.
Each plant grows in hand made pot, made in Brussels, with Belgian earth.
Around each plant's neck sits a mini personalised trophy, that retains water and feeds the life. Made just like the pot. With Belgian earth.
A project for hub.brussels
Ceramics: Esther Bapsalle
Pics and video: Joe Khoury Studio
Special thanks: Justine Guichard
The NeverEnding Story - L'Auberge Espagnole
A modular system for a flexible shop.
A shelf. A pegboard. A hanger.
Assemble. Dismantle. Re-mantle.
HUB-TOP-POP!
ONE SHOP FOR ALL.
Assemble. Dismantle. Re-mantle.
We were commissioned by hub.brussels to design, adapt and install, a system for a series of 12 pop-up stores, in different neighbourhoods in Brussels.
A modular system for a flexible shop.
And so we thought, defined the rules to the system, drew, developed and prototyped, to finally reach a first version, suitable for all:
A shelf. A pegboard. A hanger.
1 Structure. 3 Connectors with 5 add-on details. # Types of Merchants. 3 Display possibilities. In 1 Shop.
1 pop-up built. 11 more to go.
In POP-UP #1, structure is made with galvanised tubes, connectors and details printed with recycled PET, shelves are made of birch plywood, and pegboards out of laser cut and folded galvanised sheets.
For POP-UP #2, we left room for modifications. After all, we learn from POP-UP #, to then adjust, and improve.
In POP-UP 3 #, L'auberge Espagnol in Forest.
Pictures by Joe Khoury Studio and Luciana L. Schutz, video by Joe Khoury Studio
Rose Mécanique - Tattoo Studio Because
Pink is for fabric. White is for metal. Wood are for surfaces. And green are the plants and pots.
Pink is for fabric. White is for metal. Wood is for surfaces. And green are the plants and pots.
Because we wanted a friendlier tattoo studio. Because it is an open space with a visibility on the whole. Because there are five tattoo artists on the ground floor and two on the lower floor. Because it needs to be neat and clean. Because the concept is the Rose Mécanique. Because it suits the place and because it is a different tattoo experience. One of slickness and refinement.
Pics and video by Joe Khoury Studio
Loads of love - Wheel of Care
For WHEEL OF CARE we rethought the physical branding of this fast bike.
For WHEEL OF CARE we carefully rethought the physical branding of this fast bike.
We designed the frontal box and its accessories and the back tray that holds a rack bag that we carefully selected in shape and colour to give the best reference to paramedic tools.
The flag on the front accompanies, and tells, the story of ambulant care travelling through the city.
Professional pictures are from Bill Caron
Special thanks to Flora <3
ACE
While the main sign is composed of floating letters slightly offset from the facade surface, the secondary signage uses the same material, brass, as a sheet, more like three of them spreading along the grid of the elevation, caressing the entrance of the school.
A prime new image for a cool secondary school: a new signage, for a new logo. This project is the fruit of a collaboration with Jihane Chartouni and Mohammad Hosso on graphic branding.
HIER designed, produced and installed, the physical manifestation of this new colourful logo: a brass signage, monochromatic, putting forward the geometry of the new logo, its elegance, and juxtaposing it with the sobriety of the architectural standing of the facade.
While the main sign is composed of floating letters slightly offset from the facade surface, the secondary signage uses the same material, brass, as a sheet, more like three of them spreading along the grid of the elevation, caressing the entrance of the school, and hand painted by our recurrent collaborator Maks Signs. Brass is a material that evolves with time, matures, grows a patina of time.
Send you children there >>> ACE
Signs 4 hub.brussels
While KOKOTTE is a food incubator, L’Auberge Espagnole is a retail incubator. Both are projects set by HUB Brussels to help businesses test their ideas before investing big. Both are constant spaces, with shops and restaurants varying throughout the year.
A signage for pop-up hosts.
While KOKOTTE is a food incubator, L’Auberge Espagnole is a retail incubator. Both are projects set by HUB Brussels to help businesses test their ideas before investing big. Both are constant spaces, with shops and restaurants varying throughout the year.
The brief was to design a signage that has integrated lighting and that allows for change, and adapt to every new business. The signage has both a constant part and a variable one. While the white structure always remains, the two surfaces attached to it ever change.
