SIGNAGE

See
GRANDE HALLE
Where dogs and cats feel home. Our story with Canine started with a Bone, then another Bone facing it, to sign their cool presence in Saint-Gilles. The collaboration then expanded to cover the design of their new second store in Flagey.
For Maison de la Culture in Tournai we have collaborated, with Atelier Blink ( for we cherish collaborations).
They have designed, and we have developed, produced, and installed, signage.
The collaboration HOULÉ x HIER is a research project, a work in progress and a story of process, of exchange, of adding and subtracting. A journey of words, drawings, textures, and samples.
From light to language to signage, we used boxes of light to indicate the way and the services throughout the halls of the Halles de Schaerbeek.
HIER was asked by MAD Brussels to design the common and public spaces of the new residents’ ateliers in Rue du Vautour, a space dear to HIER’ heart, as it was founded in that very space, in 2017, when we, Thea and Thomas were residents at MAD.
This is not a trophy. Not in a traditional sense anyway. It should not gather dust. It does not die on a shelve. It lives. It grows. It glows. Well no. It does not glow. But for sure evolves.
While the main sign is composed of floating letters slightly offset from the facade surface, the secondary signage uses the same material, brass, as a sheet, more like three of them spreading along the grid of the elevation, caressing the entrance of the school.
A window of windows, of Inside Stories.
One of translation, transcription and essentially transmission.
This scenography, commissioned by MAD Home of Creators, is designed to host a series of fortunate events, from master classes to conferences and workshops.
While KOKOTTE is a food incubator, L’Auberge Espagnole is a retail incubator. Both are projects set by HUB Brussels to help businesses test their ideas before investing big. Both are constant spaces, with shops and restaurants varying throughout the year.
Need for a sign without plastic and entirely recyclable for the “zero waste” restaurant Le Local
Culture market is an event that brings together art institutions from the Brussels region to meet and be able to present themselves to a wider public.